Revealing Hidden Sounds: I’m a German K-Pop Producer.

by PNG  •  20 Sep 2024  •  creatives

Name: Lukas Stein
Passion: Producer
Work: Woollim

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LUKAS STEIN : The German Music Producer Bringing a Fresh Perspective to K-Pop with Woollim Entertainment

Lukas Stein, a talented music producer hailing from Munich, Germany, is making his mark in the K-Pop industry with his innovative approach to music production. At just 26, he has already begun working with Woollim Entertainment, known for producing popular groups like INFINITE, Golden Child, and Rocket Punch. Although he’s still in the early stages of his career, Lukas’s distinctive sound and creative vision are starting to resonate in the industry. In this exclusive interview, Lukas talks about his journey into music, his creative process, and his experience adapting to the dynamic world of K-Pop.


From Munich to Seoul


Q: Lukas, can you tell us a bit about yourself and how you got started in music production? What drew you to the world of K-Pop?

A: Absolutely! I grew up in Munich, Germany, surrounded by music. With my parents as musicians, I constantly experienced different sounds and genres. I started playing piano at six, but discovering music production in my teens truly ignited my passion.

K-Pop’s ability to blend various styles and genres into something unique drew me in. I remember finding a few K-Pop tracks online and feeling amazed by their production quality and creativity. It opened up a whole new world of possibilities. I started experimenting with K-Pop-inspired beats, mixing them with my own electronic influences, and that’s when I knew I wanted to join this industry.


Finding a Creative Voice


Q: You’re now working with Woollim Entertainment, which is a big step. How have you been adapting to the new environment and creative expectations?


A: It’s been an exciting and challenging journey! Working with Woollim has given me a completely new perspective on music production. The creative expectations are incredibly high, and there’s a strong emphasis on collaboration and innovation. While I can’t share too many details about the projects I’m involved in due to confidentiality, I can say that I’m constantly learning and growing as a producer.

One of the biggest adjustments has been adapting my creative process to fit the fast-paced nature of the K-Pop industry. It’s a lot of brainstorming, refining, and sometimes completely reworking ideas in a short amount of time. It’s pushed me to be more efficient and think outside the box. The team at Woollim has been very supportive and open to new ideas, which makes the collaborative process really rewarding.


Crafting a Unique Sound


Q: Your sound is a mix of European electronic music and K-Pop influences. Can you share more about your creative process and how you approach producing tracks?

A: My creative process usually starts with a feeling or concept I want to express. It could be inspired by anything—a memory, a visual scene, or even a particular sound I’ve heard. I like to begin with a core melody or beat that captures the mood I’m going for. From there, I build layers, experimenting with different instruments and synths to create a soundscape that feels both cohesive and dynamic.

When working on K-Pop tracks, I focus on balancing the energy and emotion of the song with the unique strengths of the artists I’m working with. Since I can’t go into specifics about the projects, I’ll say that each artist or group has their own color and style, and it’s my job to bring out the best in them while still pushing creative boundaries. It’s all about finding that sweet spot between what’s familiar and what’s unexpected.

I’m also a big fan of incorporating organic sounds—like field recordings or unconventional instruments—to add texture and depth to my tracks. It’s those little details that can make a song feel more immersive and unique.


Navigating the Industry


Q: The K-Pop industry is known for its high standards and fast-paced environment. What challenges have you faced, and how have you adapted to them?

A: The pace and expectations in K-Pop are definitely intense, and that’s been one of the biggest challenges for me. Coming from a background where I had more time to develop ideas, I had to quickly adapt to working under tight deadlines while maintaining a high level of quality. It’s taught me to be more decisive and trust my instincts.

Another challenge has been the cultural and linguistic differences. While I’m still learning Korean, there are times when communication can be tricky. Thankfully, music is a universal language, and I’ve found ways to connect and collaborate with the artists and team members at Woollim. Everyone has been incredibly supportive, which has made the transition smoother.

I’ve also had to learn to navigate the business side of things, like understanding contracts and intellectual property rights, which are crucial in this industry. Being well-informed and having good support has helped me manage these aspects effectively.


Thought Processes


Q: Without getting into specific projects, can you talk about your thought process when creating music for Woollim artists?

A: Absolutely. When creating music for Woollim artists, I always start by thinking about the overall concept and vibe they want to convey. Each artist has a unique identity, and my goal is to create a sound that amplifies that identity while also adding something new to their musical landscape.

I usually begin by brainstorming ideas based on the themes or moods we’re aiming for. Then, I’ll create a few different demos, each with a distinct feel, to explore various directions. Once we decide on a general direction, I refine the chosen track, focusing on elements like arrangement, instrumentation, and vocal production. It’s a very collaborative process, and we often go through multiple iterations to get everything just right.

I also consider how the song will translate to live performances and visuals. K-Pop is such a multimedia experience, so it’s important that the music complements the choreography and visual storytelling. It’s a holistic approach that goes beyond just producing a catchy tune.


Looking Forward


Q: What are your goals for the future, both as a producer and an artist?

A: I have a few goals I’m really excited about. As a producer, I want to continue developing my craft and contributing to more innovative projects in the K-Pop space. There’s so much room for creative exploration within the genre, and I’m looking forward to experimenting with new sounds and concepts.

I’m also working on some of my own music, which blends electronic, orchestral, and experimental elements. It’s a way for me to express my personal artistic vision and connect with listeners on a deeper level. I hope to release an EP in the near future.

Beyond that, I’d love to collaborate with artists from different genres and countries, creating music that transcends cultural boundaries. I believe that music has the power to connect people in ways that few other things can, and I want to be part of that global conversation.


Final Thoughts


Q: Any advice for aspiring producers looking to break into the international music scene, especially K-Pop?

A: My biggest piece of advice is to be open to learning and growing. The music industry is constantly evolving, and what works today might not work tomorrow. Study the genres you’re interested in, but also bring your own unique perspective to the table. Don’t be afraid to experiment and push your own boundaries.

Networking is essential. Build connections, share your work, and be open to feedback. You never know when a connection might lead to an opportunity. And most importantly, be patient and persistent. There will be setbacks, but if you keep honing your craft and stay true to your passion, the right opportunities will come your way.


Connecting with Lukas
You can connect with Lukas at lukassteinmusic@gmail.com.

CONCLUSION:

Lukas Stein’s journey from Munich to Seoul is a testament to his passion, talent, and relentless dedication. As he continues to navigate the vibrant world of K-Pop with Woollim Entertainment, Lukas is poised to become a prominent figure in the global music scene. Keep an eye on this rising producer as he shapes the future of music with his innovative sound and cross-cultural collaborations.


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